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Mar
29
What Are People Asking You?
Filed Under General
In my recent pursuit of new opportunities, I’ve had some casual conversations with several people regarding web development:
- A local mobile car detailing service owner asked me how he could optimize his website for Google, and what new technologies are available to increase his site’s exposure.
- A home inspector asked me how to make his site rank higher in various search engines.
- A local entrepreneur asked me how much I knew about SEO and how to use blogging to increase traffic to his website.
Initially I was asking myself “Why are these people all asking me the same questions?” Eventually I began asking myself, “What are these people asking me about?” Answering this reveals what people are thinking about, what they are worried about, what they want to know more about, and most importantly, what they want. People ask questions because they want answers. They want someone who they perceive to be an expert to take their hand and guide them through the learning curve. To these people, I am knowledgable on the topics of SEO, blogging, RSS and other trends and technologies.
When people ask questions about certain topics, they are doing so because they truely believe you can answer those questions. They see you as someone knowledgable in that field. Someone who can point them in the right direction. And this creates opportunities for you. I have identified demand for a service by listening to what people are asking me, and I plan on meeting that demand.
My question to you is this: What are people asking you? Perhaps you should be listening a little harder.
